Find New Business was set up by Sarah and Tom Whelan in 2013 after Sarah became frustrated in her search for a telemarketing agency to provide outbound calling campaigns for the sales teams that she was managing. Her extensive research showed that the industry was, up to that point, mostly unregulated and none of the agencies she’d targeted had a proper quality management system in place which was externally audited and verified with UKAS accreditation. Sarah had identified a gap in the market for a compliance-led agency that could drive quality appointments into specific markets.
So Find New Business was established and became the first telemarketing agency to achieve ISO 9001 accreditation, an internationally recognised quality management standard. It was a real accolade and key USP for FNB and ever since great care has been taken to ensure that the company’s processes continue to deliver leads and appointments made on behalf of its clients which are highly-qualified, super sales opportunities with key decision-makers.
Find New Business work alongside a diverse range of businesses and markets to unlock their sales growth potential. The company only operates in the B2B environment and enjoys a client roster ranging from well—funded start-ups through to companies achieving turnover of £60m pa. Uniquely the company has specific expertise in selling into 5 business sectors:
- Health & Safety
- Data and Technology
- Facilities management
- Energy & Environment
However FNB’s horizons are broad and the company is penetrating new business sectors as its skill-set and service offering has broadened in line with a changing market environment. FNB’s core strength has always been its skill in using traditional telemarketing techniques backed up by its dedicated client CRM databases. But as newer means of establishing contact have grown based on non-voice communications such as increasing business use of social media platforms, email marketing, digital content targeting etc so FNB has expanded its capability to offer services such as digital health checks to gauge the effectiveness of a client’s website or social media activity.
FNB has always been proud of its ability to immerse itself in the client brand and business practice in order to better understand the ‘ideal customer’ and to analyse client capabilities and issues. We call this the on-boarding process. Today the company is increasingly involved in filling the gaps in client capability right along the sales pipeline and in driving rigorous reviews of sales performance, assistance in developing marketing strategy and action plans and heavyweight guidance on sales-closing techniques.
The company is now well-positioned as a fully-skilled outsourced sales agency capable of offering its clients highly-effective contact and engagement activity ranging from a thought-provoking tweet through to a full-blown telemarketing campaign designed to deliver great appointments.
FNB’s continuing success wouldn’t have been possible without the highly skilled and hard-working team of telemarketers. A great working environment ensures that the staff remain motivated; they are also measured and monitored every day to guarantee that targets are continuously met. At the heart of the business is a client-tailorable dedicated CRM system loaded with 1000’s of lines of market data and contact intelligence. Armed with this highly qualified data and unscripted conversations, FNB’s telemarketers are able to successfully target key decision makers to generate high quality appointments for its clients. At Find New Business the ethos is quality over quantity and because of this refined approach our customers enjoy excellent conversion rates from the tens of £millions worth of business opportunities we have generated for them. We’re sure this explains why FNB has achieved a customer retention rate of over 90%.