Lead generation and appointments-setting specialists


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Generating Leads

What We Do

FNB is a young and energetic lead generation and appointments-setting sales and marketing agency established in 2013 by Sarah and Tom Whelan. We do exactly what it says on the tin – we create highly qualified leads and top quality sales opportunities for your company, to enable your business to grow. Last year we generated over 1000 slam-dunk appointments with key-decision makers for our clients to capitalise on. And boy have they done that. In the last 4 years we have generated tens of £millions worth of pipeline opportunities which our clients are converting into hard sales. This probably explains why our client retention rate is over 90%.

Your position

You may have experienced telemarketing agencies in the past and been bitterly disappointed with their performance. Many of our clients tell us this. But FNB is different. You won’t get hollow promises from FNB. Meet us and you’ll get to see that we have a deep understanding of the sales process. You’ll like our sincerity and strong sense of commitment. We won’t fail you.

We understand your position and sense that you are checking us out now because you probably:

  • don’t have the expertise in-house to generate sufficient numbers of high-quality leads;
  • or your people struggle to make killer appointments with key decision makers;
  • or maybe the presentational and sales-closing skills of your lead team are poor;
  • and you probably have a genuine concern about your lack of any decent marketing especially if your social media activity is weak and your website looks out-dated and uninspiring.

The outcome from all of this is that your financial performance is probably flat-lining.

Simply put you need more business. And we can deliver quality leads and highly-qualified  appointments for you.

The FNB process

Our approach is to meet you to get to know all about your brand and business so we can fully analyse and understand your products/services, target audience, key aims plus your capabilities and issues. The output is your plan – a recommended series of actions to get you on the path to business growth.

The first task though is to have a comprehensive on-boarding session with you to allow us to fully grasp your target market and ideal prospects, wider business objectives and growth goals. Most importantly, we also need to establish how your existing data matches up against our CRM intelligence and identify any gaps. More often than not we find that your data capability is non-existent or  very thin or badly out-of-date (and therefore unusable).

Using our team of highly-skilled agents we undertake some outbound fact-finding activity to validate your existing data records to verify that contacts are still relevant, also to gain a strong understanding of what your existing customers are looking to gain from you and finally to identify the most appropriate and likely prospects based on your product/service offering, target audiences and business objectives. Sometimes we are asked to find lots more customers like the ones you already have. At other times we are asked to identify new target prospects to match an innovation in the product/service offering.

Our next task is to create your dedicated data pot crammed with the best contact information we can find and constantly refine that data through ongoing fact-finding research to qualify the intelligence until we are confident the data is valuable ie targetable on your behalf.

We then work with you to put in place a contact strategy (which could involve multiple communications strands) and ultimately a dedicated telemarketing campaign to nurture the  leads until we can convert them into well-qualified appointments with key decision makers and business specifiers, for your team to capitalise on and convert into firm orders.

Getting to know us

We are very reachable. Our Buckingham location means we are centrally-placed to handle a broad reach of UK companies and most clients want to come to meet us initially – to see our capability and set up. It’s a reassurance thing and we completely get that.  Building trust with you, as a new client, has always been immensely important to FNB. After all our purpose will be to represent you, your company and your brand in the market place and it is a huge responsibility.

So it is with some pride that we tell you FNB was the very first agency of its type to be awarded ISO 9001 accreditation, a formal confirmation of our quality processes and practices. And we continue to strive to deliver for your company the highest-quality leads, the best appointments and to represent your company with integrity, honesty and passion.

We’d love you to come and meet the team so you can see first-hand the excellent telemarketing skills of our experienced script-free outbound call specialists honed over many years through first class coaching and training, exploiting  our data intelligence to maximum effect to deliver highly-qualified sales appointments for you.

We like to think FNB is the company you are really looking for – a trusted, dynamic, fully-skilled outsourced sales agency capable of delivering everything from a thought-provoking tweet to a full-blown telemarketing campaign,  all in the cause of finding you some great new business.

Just get in touch.