Let’s be clear, in the business of finding new customers market intelligence is king. Up to date, accurate market data is the ‘life blood’ for a successful lead generation campaign. It is so valuable and without it you cannot expect to reach the right prospects.
At FNB we understand the value and importance of marketing data. It’s the DNA of our business. We have spent years creating a purpose-designed CRM system – effectively a database loaded with 1000’s of lines of live, clean market knowledge which we are constantly adding to and updating through fact-finding market research and proprietary sourcing.
This allows us to segment data intelligently, to develop strategies and design campaigns tailored to each client’s specific needs. In other words with FNB you get a dedicated and discreet data resource, tailored to your needs and completely accessible by you and which is capable, should you wish, of being integrated into your own database at the end of any campaign.
You have our assurance that none of the intelligence and data we gather on your behalf is shared with others. We pride ourselves on the quality of our client marketing data and the confidence and confidentiality our clients entrust to us in managing their data. You can be further reassured by the fact that FNB is a compliance-led business. In fact FNB was the first telemarketing agency to be ISO 9001 accredited which means that our data management processes are constantly monitored and externally audited and verified through UKAS approval procedures. We lead where others seek to follow.
Whilst compliance with the law is an essential part of our ISO 9001 QMS, there are implications for you too. The changing face of data protection laws affects us all. The new upcoming GDPR regulations which are coming into force, will require your compliance too with the law in respect of any data builds you commission for lead generation activity. So it is vitally important you choose an outsourced telemarketing partner whose guidance you can absolutely trust, to manage your data build and deliver successful outbound campaigns.
We think FNB is the right choice.
No other agency has our depth of experience and extensive background and regulatory knowledge, working on behalf of and representing clients who operate in these 5 key sectors but whose products and services are targeted across many business areas:
- Health and Safety
- Data and Technology
- Facilities management
- Energy & Environment
However our horizons are expanding rapidly and our ongoing market research is enabling FNB to build strong data sets and gather detailed market intelligence in many other sectors of business.
The first task is to have a comprehensive on-boarding session with you to allow us to fully grasp your target market and ideal prospects, wider business objectives and growth goals. Most importantly, we also need to establish how your existing data matches up against our CRM intelligence and identify any gaps. More often than not we find that your data capability is non-existent or very thin or badly out-of-date (and therefore unusable).
Using our team of highly-skilled agents we undertake some outbound fact-finding activity to validate your existing data records to verify that contacts are still relevant, also to gain a strong understanding of what your existing customers are looking to gain from you and finally to identify the most appropriate and likely prospects based on your product/service offering, target audiences and business objectives. Sometimes we are asked to find lots more customers like the ones you already have. At other times we are asked to identify new target prospects to match an innovation in the product/service offering.
Our next task is to create your dedicated data pot crammed with the best contact information we can find and constantly refine that data through fact-finding research to qualify the intelligence until we are confident the data is valuable ie targetable on your behalf.
We then work with you to put in place a contact strategy (which could involve multiple communications strands) and campaign to deliver high-quality leads and ultimately well-qualified appointments with key decision makers and business specifiers, for your team to capitalise on and convert into firm orders.
Success relies upon the quality of the ‘data cornerstone’ we create for your campaign.
What does success look like? Well we have generated tens of £millions worth of pipeline opportunities for our clients over the last 4 years. Conversion rates averaging 55%+ and our client retention rate stands at more than 90%. One long-standing client has told us that his e-learning and training business has taken more than £40k in orders in the last month alone from appointments set up by FNB . What’s more he quite openly tells us we are achieving 4 times the number of qualified appointments he has ever had from an outsourced lead-generation agency.
So if you need great appointments with key decision makers generated from intelligent data optimisation and super effective outbound campaign activity don’t just sit there; get in touch…